Client

Singular

Sector

Staffing

Project type

Branding, web design, copy writing

The Challenge

Singular are going through an accelerated growth period within the energy industries sector. They needed a web presence that articulated their multiple service lines in a clear and concise tone of voice. Their visual identity was looking dated and lost within a very competitive market segment, the client needed a re-fresh to stand-out from the crowd.

The Solution

We went through an extensive research period which culminated with a Value Proposition Design workshop with the client. This allowed us to pull out strong key messaging and unique solutions within the business which were previously hidden, giving Singular a point of difference.

The results from our workshop informed our design and build of a new responsive website that clearly defined Singulars’ workforce solutions. We were also responsible for producing all written copy, used as content for digital channels to create a brand story and key messaging.