The four personas

The four personas

Brisbane City Council


Project type

Print and digital marketing campaign


Project scope

Brisbane City Council’s Tip Shop recovers salvageable materials from its four transfer stations. Items are then prepared for sale. Our brief was to improve the marketing of the Tip Shop and make it top-of-mind for pre-loved goods.


The solution

Our integrated print and digital marketing campaign brought to life four personas representing a broad demographic of buyers: The Collector, The Artist, The Bargain Hunter and The Outdoor Enthusiast. We can all relate to these quirky characters who display a sense of pride for their newly uncovered Tip Shop treasure. The branding and creative consisted of digital, bus shelter signs, billboards, direct mail flyers and adverts.


May 23, 2016