The tech startup – FoundU





Tech/App software


Project type

Complete re-brand


The Challenge

foundU is all about bringing together people and technology, embracing the departments of operations, HR & payroll in the digital space. They needed a complete re-brand as they transitioned their business from traditional labour hire.


The Solution
  • Extensive research and a Value Proposition Design workshop with the client allowed us to understanding the customers’ wants, needs and desires, this informed all of our creative design processes.
  • Creation of new brand essence, vision and values.
  • Design and build of a new responsive site.
  • Play-book, a comms guide that combines branding and style but is also a sales tool to share with stakeholders.
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May 15, 2017