Style guide & branding refresh – GCQ

Client

Gasfields Commission Queensland

 

Sector

Energy

 

Project type

Branding & style guide

 

The Challenge

GCQ has existed for several years and were wanting a refresh of their brand identity to more accurately reflect their new business priorities, as well as the changing stakeholder groups they represented.

 

The Solution

We conducted a full audit to review all current materials, with a view on how they could be improved both in-terms of communication and visual appeal. The decision was made to refresh the existing logo with a new colour palette which reflected the changing stakeholder groups.

 

We developed and designed a new brand identity across multiple channels and platforms which was presented in a new Brand Style Guide, it included; master templates; report templates, corporate newsletters, EDM’s, fact sheets, press adverts, stationery and banners.

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Date

May 15, 2017