Luxury and sophistication – Sofitel

Unique and contemporary

Sofitel Luxury Hotels



Hotels and Accommodation


Project type

Brand identity and marketing


The Challenge

In 1964, Sofitel Luxury Hotels were created as the first French international hospitality brand. Each Sofitel creates distinct opportunities for unforgettable experiences, embracing and honouring local culture and showcasing the finest in gastronomy. With the arrival of Sofitel to Brisbane, the challenge was to consistently create unique and memorable advertising that communicated the essence of the Brisbane location, creatively imagined through a sophisticated French nose.


The solution

We have produced a number of stand-out solutions including the innovative Vivre, a quarterly upmarket newsletter for the Sofitel. Other areas of design include corporate identity for the Cuvee Lounge and Thyme² restaurant which entailed logos, menus, coasters, business cards, advertising and marketing campaigns. The unique design and quality of these items convey the luxury and sophistication of this 5 star hotel.

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June 20, 2016