Branding, video, social media, web design, copy writing
The real estate industry is a super-competitive and crowded market place which can be very hard to penetrate. Partnership Property Group (PPG) are a long-established property group with an experienced team and an impressive property portfolio based in Brisbane. They were looking to grow, get more enquiry and translate these to sales. They already had a strong reputation within their niche (low-rise, low-density living) and communicated frequently to their client/prospect list via EDM’s.
The strategy was to position PPG as a trusted advisor/subject expert within their niche sector. To showcase this expertise we created a video, the owner of the group shares his insights through several case studies relating to the growth of Brisbane and what impact this will have for buyers/investors.
We re-designed their website to mirror the personality of the group and used a consistent insightful tone of voice that reflected the content in the video. We also designed digital media assets, social media ads and pay-per-click ads for real estate websites. The agency has been working hard within social to help PPG to grow their network, generate leads and build a stronger profile within their sector.