An undiscovered jewel

Client

The Moreton Bay Region

 

Project type

Corporate and brand identity

 

Project scope

The Moreton Bay Region required a visual identity rebrand that would enable the marketing of the region as a modern, progressive and desirable location for both residential and tourist growth.

 

The solution

The Moreton Bay Region required an identity rebrand that would enable the marketing of the region as a modern, progressive and desirable location for both residential and tourist growth. After engaging with the council members and obtaining validated research, we were able establish the ‘brand DNA’ of the region. The identity was inspired by the idea of the area being an undiscovered jewel and the destination as a shining star of potential with an essence of ‘We’ve got it all’. The rainbow colour palette referenced the diversity of landscapes that make up the Moreton Bay region, with the twelve divisions represented equally. We designed and produced across print and digital: logo, corporate identity suite, billboards, advertisement templates, signage (in situ) and style guide.

Date

June 2, 2016