Market research and analysis – Ozbreed

Project type

Market research and analysis





Project scope

Ozbreed and the South East Queensland Turf Growers approached Creative Planation to better understand the buying behaviours of consumers relating to the Palmetto, Sapphire and Empire varieties. We undertook a significant consumer market research project to identify the answers to eight key buying questions, and along with granular data provided by the respective turf grower, we then used advanced analytics to identify correlations that would inform a marketing strategy to increase return on investment.

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July 25, 2016