7 Reasons to break with convention – Kingfisher Bay Resort


Kingfisher Bay Resort Group – Fraser Island


Project Type



Project Scope

Creative Plantation have been appointed as Kingfisher Bay’s preferred marketing agency for the past 24 years. We have continued to develop and implement award-winning and effective work including: corporate strategies, branding, signage systems, capability documents, websites, product specific brochures and direct mail. In one specific instance we were asked to develop an integrated campaign that would drive sales for corporate/conference trips to Fraser Island, the solution is outlined below.


The Solution

Based on our analytical research and validated communication strategies we proposed a integrated brand solution, KFB launched their conference package state wide. Creative Plantation created and produced a die-cut brochure as well as a suite of magazine and press advertisements in targeted publications. The campaign explored ’7 reasons to break with convention’. Imagery featured oversized 3-dimensional numbers juxtaposed in the natural surrounds of Fraser Island and Kingfisher Bay Resort suggesting the divergence of crisp corporate with nature.

Back to portfolio

June 2, 2016