The Tech Startup

Project type




Project scope

foundU is all about bringing together people and technology, embracing the departments of operations, HR & payroll in the digital space. They needed a complete re-brand as they transitioned their business from traditional labour hire.

The Solution

We engaged with the entire company using a series of Value Proposition Design workshops to help them fully realise and understand their customers wants, needs and desires, while looking at the products and services provided. The workshops then informed our creative design process which covered areas including; new visual identity, a brand essence including vision and values, website, playbook (a communications guide that incorporates branding and style but is also a sales tool to share with stakeholders and customers), business cards and building signage.


December 8, 2016