Branding Redesign – International Quarterback


International Quarterback



Sponsorship and Talent Management


Project type

Branding, website design and collateral


The Challenge

IQ are experts in sponsorship, with 25 years’ experience working with big brands, talent, events and rights holders. They wanted to develop a new brand and website to better reflect their capabilities and range of premier clients, as well as focus on user experiences, messaging, and future growth opportunities.


The Solution
  • Facilitation of a Value Proposition Design workshop with the client allowed us to understand the customer’s wants, needs and desires, informing all of our creative design processes.
  • Refreshed brand identity reflecting the premier clients and capabilities
  • Design of a suite of collateral including business cards, email signatures, commercial slide deck and capability documents.
  • Development of a responsive website.
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October 4, 2017