Branding and website design – Synnch


ABA Consulting / Synnch



Legal Services and Software


Project type

Branding and website design


The Challenge

ABA Consulting was launching a new cloud-based software suite that allows companies to confidently report on all R&D activities and increase the likelihood of achieving both AusIndusty and ATO compliance. They required branding, website design and a suite of collateral for the new software reflect the new brand!


The Solution
  • Facilitation of a Value Proposition Design workshop with the client allowed us to understand the customer’s wants, needs and desires, informing all of our creative design processes.
  • New brand name and logo design, illustrating a sophisticated look that is transferrable across all mediums.
  • Design of a suite of collateral including business cards, email signatures, commercial slide deck and capability documents.
  • Development of a responsive website and skinning of software platform.
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October 17, 2017