Site redevelopment, brand identity, re-write of content
Airswift is a team of 6,500 passionate people from 70 nations working across hundreds of projects with the world’s leading supermajors, engineering & construction companies, equipment suppliers and consultancies. Since a merger, a website had been developed to reflect the brand of the new company however it was lacking in key areas.
We firstly workshopped with the client using Value Proposition Design, the purpose was to gain a deeper understanding of Airswift and the various customer segments they cater for. Only when we had truly understood the wants, needs and desires of the client segments could we help Airswift look at their own services and whether they were fit for purpose.
The agency conducted an audit of the current site, sketching a full site map to make sense of the user experience, reducing the page count from 24 to 14 and page transfer links from 72 to 5. We scaled and refined the user interface, creating intuitive menu systems so that the user experience was logical and tasks on the site could be accomplished with a minimum of fuss. We applied ‘one click’ navigation where possible, front loading critical content while emphasizing their key areas of expertise and value. We also created a new visual language of imagery and icons that was more representative of a global organisation.