Creative Plantation was commissioned to design 12 tree grates in the King Street area that would support the investment marketing strategy of the area, be of interest to the public walking past, as well as aesthetically appealing for residents. The 12 tree grates became a series of inter-connecting stories that expressed the history of the area through visual narratives and the written word.
Creative Plantation have been appointed as Kingfisher Bay’s preferred creative agency for the past 24 years – in one specific instance we were asked to develop an integrated advertising campaign that would drive sales for corporate/conference trips to Fraser Island. We created a campaign exploring ’7 reasons to break with convention’. Imagery featured oversized 3-dimensional numbers juxtaposed in the natural surrounds of Fraser Island and Kingfisher Bay Resort, suggesting the divergence of crisp corporate with nature.
When Vodafone were appointed a major sponsor of the Brisbane Lions, it presented the opportunity to showcase our ability in creative corporate sponsorship. We created an integrated marketing campaign consisting of brochures, POS materials, invitations, posters, store window displays, expressions of interest forms, catalogues, ceiling hangers, and Gabba corporate suite fit-out designs.