Asia Pacific LNG is in continual communication with both its own staff and local communities, councils and wider stakeholder groups to share and update them on project/production milestones and business-as-usual activities. During the project phase and ongoing operation of Asia Pacific LNG, we have acted as the external brand partner ensuring that all communications are designed to the Asia Pacific LNG style guidelines.
The Moreton Bay Region required an identity rebrand that would enable the marketing of the region as a modern, progressive and desirable location for both residential and tourist growth. After engaging with the council members and obtaining validated research, we were able establish the ‘brand DNA’ of the region. The identity was inspired by the idea of the area being an undiscovered jewel and the destination as a shining star of potential with an essence of ‘We’ve got it all’. The rainbow colour palette referenced the diversity of landscapes that make up the Moreton Bay region, with the twelve divisions represented equally.