Communicate Strategy

Case studies


Ozbreed and the South East Queensland Turf Growers approached Creative Planation to better understand the buying behaviours of consumers relating to the Palmetto, Sapphire and Empire varieties.

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With the arrival of Sofitel to Brisbane, the challenge was to consistently create a unique and memorable marketing strategy that communicated the essence of the Brisbane location, creatively imagined through a sophisticated French nose. We developed an integrated brand strategy for the Cuvee Lounge and Thyme² restaurant, and even though these are both brands in their own right, the unique design and quality had to consistently convey the luxury and sophistication of this 5 star hotel.

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