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CUVÉE LOUNGE – SOFITEL BRISBANE

As part of their refurbishment, Sofitel Brisbane launched Cuvée Lounge Bar. The client wanted an identity that would position the bar as the epitome of contemporary style. THE SOLUTION  The Cuvée logo is a graphic interpretation of effervescence. The excitement and liveliness of bubbles accurately portray the atmosphere of the venue. The circles were embossed providing a tactile element to all collateral produced, including menus, coasters, business cards and vouchers. ...

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SHEETS ON THE LINE

Sheets on the Line is an online store with a range of white bedding, towels, quilts and pillows. All their products are organic with a high thread count. OUR SOLUTION at first glance is a single clothes line blowing in the wind however, the sheets when caught in a breeze, form the shape of a white dove. The dove represents the tranquility of the peaceful sleep you’ll experience with the Sheets on the Line bedding range. All corporate identity items were printed white ink on kraft board to further convey an organic feel. ...

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THE MILL PHARMACY

As part of the rebrand of The Mill Pharmacy, the client also needed to update their website to promote it as more than just a pharmacy with a focus on the cafe and gift range. OUR SOLUTION Due to the small amount of content the client had to populate the site and the broad customer base. The emphasis was placed on using appealing images and simple navigation to present the information. ...

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BRISBANE CORRIDORS MAP

The Brisbane Metropolitan Transport Centre (BMTMC) approached Creative Plantation with 6 months of raw data on traffic through Brisbane’s 18 key transit corridors. The challenge was to convey this information visually so it could be clearly understood by traffic engineers and everyday commuters alike. THE SOLUTION Creative Plantation proposed that we proposed that each traffic corridor should be allocated its own colour. Brisbane’s 5 regions were divided into shades of blue, green, pink, orange and purple. The same colours were use consistently throughout the document in graphs and tables. We created a highly stylised map that remains perfectly to scale. This map has become a flagship of the project with other sections of council hoping to adopt and adjust it for their projects....

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COMMONWEALTH GAMES

In 1976 Hugh Edwards won a National competition to design the logo for the 1982 Brisbane Commonwealth Games. THE SOLUTION The logo is a stylised graphic representation of a hopping kangaroo which incorporates the games’ mandatory colour palette. A series of event pictograms were devised utilising the same geometry used in the logo design. Hugh also created the character Matilda who has become a recognisable and much loved Aussie Icon. ...

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PRESTON CPA WEBSITE

A local accountancy firm required a website that was modern with intuitive functionality to present useful business information to its client base. THE SOLUTION The website interface derived from the iPad and the navigation is set out similar to the way apps appear on a smartphone. It allowed us to create a familiar yet contemporary user experience, different from the usual corporate image of an accountancy firm....

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MORETON BAY REGION

The Moreton Bay Region required an identity for the area to represent all 12 divisions equally and reposition the region as a modern, progressive and desirable location. THE SOLUTION After meeting with the council members, we were able establish the essence of the region. The identity was inspired by the idea of the region being an undiscovered jewel and the destination as a shining star of potential. The rainbow colour palette referenced the diversity of landscapes that make up the area. We produced: logo, corporate identity suite, billboards, advertisement templates, signage and style guide....

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PACEMAKER

A pop-up coffee cart was set up at UQ’s School of Pharmacy for students and local businesses. THE SOLUTION The whimsical logo graphics were inspired by the name and function as a visual depiction of coffee love. The coffee cards were designed as little love notes containing 6 different messages of love. The impact of the removable Pacemaker Coffee sign which was heat moulded to wrap around the cement bulkhead transformed what was previously a very stark space. ...

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BRETT WHALLEY & CO ACCOUNTANTS

Brett required a unique and contemporary corporate identity for his accountancy firm. THE SOLUTION Redefining the profession of accountancy as ‘people with a head for figures’ created an interesting visual. The colourful palette of numbers was superimposed onto profile silhouettes of each staff member to diversify the stationery range. In addition to designing the logo, we produced letterhead, with compliments slip, business cards and thank you card. ...

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JAM HOUSE

Specialising in music and jingles, Jam House wanted an identity that was as diverse as the sounds they create and would appeal to the creative industry. THE SOLUTION We designed a series of interchangeable visuals that depict different genres of music. Each business card showcases the logo type as a constant but the background graphic changes. This is also a feature on the website where the graphics are on a daily rotation. ...

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KINGFISHER BAY CONFERENCE BROCHURE

Creative Plantation have been appointed as the sole advertising and design agency for the past 22 years. We have continued to develop and implement award winning and effective corporate strategies, branding, signage systems, capability documents, websites, product specific brochures and direct mail for this client. In 2012, we were asked to develop a campaign to drive sales for corporate/conference trips to Fraser Island. THE SOLUTION Based on our research findings and recommended communication strategies, KFB launched their conference package state wide. Creative Plantation created and produced a diecut brochure as well as a suite of magazine and press advertisements in relevant publications. The campaign explored '7 reasons to break with convention'. Imagery featured oversized 3-dimensional numbers juxtaposed in the natural surrounds of Fraser Island and Kingfisher Bay Resort symbolizing the merging of crisp corporate with nature. ...

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TOETUM

The client required a total brand strategy including the name for this children’s wear company which features an innovative use of art and vibrant colour. THE SOLUTION Toetum derived from the word “totem”, an emblem that embodies kinship and family. The characters created reflect the quirky personality and tone of the business. Each item produced for this distinctive brand features an element of interactivity to appeal to the target audience. The range includes a pop-up folder and stand up totem pole inspired clothing tags. In addition to our range of clothing designs, we produced stationery, gift tags, website, catalogue, direct mail, clothing tags and packaging. ...

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CHURCHES OF CHRIST 130TH ANNIVERSARY BOOK

Churches of Christ came to us with an opportunity to produce a showcase piece to commemorate their 130th anniversary in Queensland. THE SOLUTION With hundreds of beautiful archival photographs to work with, Creative Plantation created a 300 page case bound coffee table book which traced the history of the church from its origins, through to their modern day work within Queensland communities. Each photo was treated with a custom-designed light filter which helped communicate the churches key message of “bringing the light of Christ into communities. ...

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TIP SHOP NORTHSIDE CAMPAIGN

Brisbane City Council’s Tip Shop recovers salvageable materials from its four transfer stations. Items are then prepared for sale. Our brief was to make the Tip Shop top of mind for pre-loved goods. THE SOLUTION Our campaign brought to life four personalities representing a broad demographic of buyers: The Collector, The Artist, The Bargain Hunter and The Outdoor Enthusiast. We can all relate to these quirky characters who display a sense of pride for their newly uncovered Tip Shop treasure. Bus shelter signs, billboards, direct mail flyers and ads – both print and web – were produced. ...

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HYDRO

Qld Urban Utilities required a campaign to educate the community about blockage prevention in the home and yard. THE SOLUTION As part of the campaign, we created Hydro, a friendly character who leads the “Think at the Sink” initiative to promote water flow and protect our waterways. With his sink strainer hat and comic style, Hydro delivers a water wise message to a broad target audience....

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EVOLVE GIFT CARDS

This boutique baby shop required a promotional item to send out to their loyal customers offering them a 10% discount on all stock. THE SOLUTION Due to the client’s limited budget, our proposal involved the creation of Evolve’s very own range of greeting cards. 10 cards were produced with imagery specific to the shop’s customer base. The first set were printed with text on the inside including the initial offer and a second print run of cards were blank. The cards are now sold in store individually or in packs to generate income. Sale of the cards would eventually more than cover the cost of the whole project....

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CREATIVE BRISBANE | CREATIVE ECONOMY

Brisbane City Council were launching a new initiative to establish Brisbane as a ‘new world city’ and wanted a flagship piece to entice creative people to move to Brisbane by showcasing our creative and economic success now and toward 2022. THE SOLUTION Utilising new digital publishing software, a vibrant and lively online publication was developed. A digital photo-montage mural ran throughout the document, highlighting hubs of creativity as it traced the Brisbane River’s path. The concept mimicked a tapestry being woven from the city’s rich and varied creative fabric. ...

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BITE THE BLUE SKY

Creative Plantation is a preferred supplier to Brisbane City Council. We have produced numerous creative solutions for various departments including the Museum of Brisbane, Cityworks and I Green Heart BNE. We were appointed a position on the strategic design panel due to our results-driven and strong conceptual approach. The Bite The Blue Sky schools brochure series won for the Museum of Brisbane their first award in the coveted Museums Australia Multimedia and Publication Design Awards. ...

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1559 TEA

The client wanted a unique name and a contemporary brand that told a story to launch a new range of tea to be sold to wholesalers and retailers and gain significant market share. THE SOLUTION The name 1559 relates to the year in which the European Giambattista Ramusio is noted in history for documenting the healthy lives of Asians to their tea drinking. Each tea label contains another date which relates to the history of that particular brew. Once packed and labelled, each bag is authenticated with a hand stamped logo on the front.  ...

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ENERGY + WATER OMBUDSMAN QLD ANNUAL REPORT

The limitations surrounding the content and production of this annual report were such that no images – photographic or otherwise – were allowed to be included in the document body. We also had to work within a very restricted colour palette. To combat what could become a very tiresome design, a series of icons were developed and infographics were built to convey statistics and information. These icons were also used to develop a striking cover graphic. The end result was a clean and modern annual report. ...

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